Canada's most famous adman spills a career's worth of marketing secrets, so anyone can compete with the best in their business--whatever that business might be. Big companies spend a fortune marketing their wares and services. Can yours? Invariably people ask advertising veteran and CBC Radio host Terry O'Reilly one question more than any other: How does a little business compete with the big guys? After decades at the helm of an award-winning advertising production company, and over a decade exploring the art and science of marketing for CBC Radio, O'Reilly delivers all the answers they--and anyone with something to sell--ever wanted to know. Following his bestselling Age of Persuasion, O'Reilly collects a lifetime of marketing wisdom into an indispensable guide to competing for your customers' attention. From understanding what business you're really in and foregoing the extra mile in favour of the extra inch, to the benefits of counterintuitive thinking and knowing an opportunity when you see one, This I Know will help anyone understand the fundamentals of good marketing strategy and building the relationships that turn good marketing into great results, no matter how big or small your budget.
under the influence
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Ten of millions Americans suffer from alcoholism, yet most people still wrongly believe that alcoholism is a psychological or moral problem, and that it can be cured by psychotherapy or sheer will power. Based on groundbreaking scientific research, Under The Influence examine the physical factors that set alcoholics and non-alcoholics apart, and suggests a bold, stigma-free way of understanding and treating the alcoholic. How to tell if someone you know is an alcoholic. The progressive stages of alcoholism. How to get an alcoholic into treatment—and how to choose a treatment program. Why frequently prescribed drugs can be dangerous—even fatal—for alcoholics. How to ensure a lasting recovery. Praise for Under the Influence "The most important breakthrough in alcoholism since the founding of Alcoholics Anonymous in 1935."—Ron Fagan, founder & director, Ceder Hills Alcoholism Treatment Center "A landmark . . . A must for anyone concerned about drinking."—Alcoholism, Journal of the American Medical Society on Alcoholism and the Research Society on Alcoholism "Vital, simple, world-changing information."—Co-Evolution Quarterly "Under The Influence will advance by light years the understanding of alcoholism and the recovery process."—Mel Schulstad, Cofounder, National Association of Alcoholism Counselors
Across the United States, in small towns and major cities, in suburbs and slums, in public and private schools, thousands of kids are experimenting with drugs. Many of them will become addicts; some will die. The first and only book to focus entirely on adolescent alcohol and other drug use, Teens Under the Influence addresses the immediate dangers that threaten these kids—exploring the short- and long-term effects of their addiction and giving parents solid, sensitive, practical advice to combat this growing epidemic. Knowledge is the key to defeating drug addictions, and that is what this comprehensive, timely new book provides. Full of candid true stories from adolescent drug users, with facts based on the most recent scientific research, Teens Under the Influence tells you exactly what you need to know to deal with your child’s problem, covering such important topics as • The common myths and misconceptions about drug addiction • The crucial differences between adult and adolescent dependency • The reasons kids get hooked • The stages of adolescent addiction • The different kinds of drugs kids use and combine • Various treatment options and how to choose the best treatment for your child • Strategies for handling relapses Teens Under the Influence offers practical help that may save your child’s life. It may save the life of a friend. And it may save your own.
From New York Times bestselling author and economics columnist Robert Frank, bold new ideas for creating environments that promise a brighter future Psychologists have long understood that social environments profoundly shape our behavior, sometimes for the better, often for the worse. But social influence is a two-way street—our environments are themselves products of our behavior. Under the Influence explains how to unlock the latent power of social context. It reveals how our environments encourage smoking, bullying, tax cheating, sexual predation, problem drinking, and wasteful energy use. We are building bigger houses, driving heavier cars, and engaging in a host of other activities that threaten the planet—mainly because that's what friends and neighbors do. In the wake of the hottest years on record, only robust measures to curb greenhouse gases promise relief from more frequent and intense storms, droughts, flooding, wildfires, and famines. Robert Frank describes how the strongest predictor of our willingness to support climate-friendly policies, install solar panels, or buy an electric car is the number of people we know who have already done so. In the face of stakes that could not be higher, the book explains how we could redirect trillions of dollars annually in support of carbon-free energy sources, all without requiring painful sacrifices from anyone. Most of us would agree that we need to take responsibility for our own choices, but with more supportive social environments, each of us is more likely to make choices that benefit everyone. Under the Influence shows how.
A volume of eleven innovative essays on cultural production in medieval Castile, blending original archival work with a rigorous consideration of comparative methodology for the study of religions and languages in contact.
This comprehensive and accessible book documents the physical and emotional effects of substance abuse in girls and women, explores the role of the advertising and entertainment industries in popularizing various substances of abuse, and discusses the way America responds to this enormous health problem. Covering a broad range of substances—nicotine, alcohol, prescription and illicit drugs—the book addresses the unique reasons that girls and women smoke and abuse alcohol and drugs. It provides the most current information about the use of prescription and club drugs, key warning signs of addiction, and options for prevention and treatment. The book includes historical anecdotes and testimonies from recovering women. Incorporating more than a decade of extensive research, Women under the Influence will help women, health care professionals, educators, and policy makers understand the scope of substance abuse in girls and women, the urgency of responding to the problem, the key points of intervention, and potential roads to recovery.
An anthology of literary and historical writings on the subject of addiction includes a variety of fictional excerpts, memoirs, and essays by past and present authors such as Aldous Huxley, Edgar Allan Poe, and Leo Tolstoy.
California culture wields an enormous influence on the rest of the United States and indeed the world. In this fascinating book Monica Ganas, a lifelong Californian and veteran of the stage and screen, explores the hypnotic effect of the Golden State. With a witty style and loads of interesting stories, she offers an insider's critique of California culture and shows how Christians can respond to its pervasive influence. According to Ganas, we are intoxicated by a belief system that she calls "California-ism." This belief system drives our worldview and our choices in every area of life. After considering California's religious background and state history, Ganas addresses various aspects of its culture that impact the culture at large, such as television, celebrity, politics, funerals, weddings, cars, and food. She concludes by encouraging readers to escape the intoxicating effects of California-ism by aligning themselves with the truth, beauty, and goodness that surpass understanding.
Ivo Andric (1892-1975), Nobel Prize laureate for literature in 1961, is undoubtedly the most popular of all contemporary Yugoslav writers. Over the span of fifty-two years some 267 of his works have been published in thirty-three languages. Andric’s doctoral dissertation, The Development of Spiritual Life in Bosnia under the Influence of Turkish Rule (1924), never before translated into English, sheds important light on the author’s literary writings and must be taken into account in any current critical analysis of his work. Over his long and distinguished career as a diplomat and man of letters Andric never again so directly or discursively addressed, as a social historian, the impact of Turkish hegemony on the Bosnian people (1463–1878), a theme he returns to again and again in his novels. Although Andric’s fiction was embedded in history, scholars know very little of his actual readings in history and have no other comparable treatment of it from his own pen. This dissertation abounds with topics that Andric incorporated into his early stories and later novels, including a focus on the moral stresses and compromises within Bosnia’s four religious confessions: Catholic, Orthodox, Jew, and Muslim. Z. B. Juricic provides an extensive introduction describing the circumstances under which this work was written and situating it in Andric’s oeuvre. John F. Loud’s original bibliography drawn from this dissertation stands as the only comprehensive inventory of historical sources known to have been closely familiar to the author at this early stage in his development.