Book Details

Author	: Charles W. Lamb
Genre	: Business & Economics
Release	: 2016-01-25
File Download	: 416
ISBN_10	: 9781305631823
Format	: PDF, EPUB, And Audiobooks
Price	: FREE

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Learn Principles of Marketing YOUR Way with MKTG! MKTG's easy-reference, paperback textbook presents course content through visually-engaging chapters as well as Chapter Review Cards that consolidate the best review material into a ready-made study tool. With the textbook or on its own, MKTG Online allows easy exploration of MKTG anywhere, anytime - including on your device! Collect your notes and create StudyBits(tm) from interactive content as you go to remember what's important. Then, either use preset study resources, or personalize the product through easy-to-use tags and filters to prioritize your study time. Make and review flashcards, review related content, and track your progress with Concept Tracker, all in one place and at an affordable price!

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Book Details

Author	: Charles W. Lamb
Genre	: Business & Economics
Release	: 2014-02-10
File Download	: 432
ISBN_10	:
Format	: PDF, EPUB, And Audiobooks
Price	: FREE

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Signed for today's students through the continuous feedback from students like you, MKTG 8 delivers a visually appealing, succinct print component, tear-out review cards and Enhanced CourseMate, our online digital product that includes learning aids to accommodate your busy lifestyle such as an interactive eBook, self quizzes, downloadable flash cards, review games, online video case studies, and more - all at an affordable price.

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Author	: Michael J. Baker
Genre	: Business & Economics
Release	: 2016-04-14
File Download	: 616
ISBN_10	: 9781134506125
Format	: PDF, EPUB, And Audiobooks
Price	: FREE

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The Marketing Book is everything you need to know but were afraid to ask about marketing. Divided into 25 chapters, each written by an expert in their field, it's a crash course in marketing theory and practice. From planning, strategy and research through to getting the marketing mix right, branding, promotions and even marketing for small to medium enterprises. This classic reference from renowned professors Michael Baker and Susan Hart was designed for student use, especially for professionals taking their CIM qualifications. Nevertheless, it is also invaluable for practitioners due to its modular approach. Each chapter is set out in a clean and concise way with plenty of diagrams and examples, so that you don't have to dig for the information you need. Much of this long-awaited seventh edition contains brand new chapters and a new selection of experts to bring you bang up to date with the latest in marketing thought. Also included are brand new content in direct, data and digital marketing, and social marketing. If you're a marketing student or practitioner with a question, this book should be the first place you look.

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Book Details

Author	: Charles W. Lamb
Genre	: Marketing
Release	: 2017
File Download	: 392
ISBN_10	: 130563179X
Format	: PDF, EPUB, And Audiobooks
Price	: FREE

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Book Details

Author	: Charles W. Lamb
Genre	: Marketing
Release	: 2009
File Download	: 326
ISBN_10	: 0324586523
Format	: PDF, EPUB, And Audiobooks
Price	: FREE

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Book Details

Author	: Emerald Group Publishing Limited
Genre	: Economics
Release	: 2005-01-01
File Download	: 46
ISBN_10	: 9781845441371
Format	: PDF, EPUB, And Audiobooks
Price	: FREE

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SCM is a rapidly emerging paradigm that is transforming the organization of business operations as firms seek ever new and innovative ways of finding the elusive mantra of competitive advantage. Little work to date has been undertaken on the creative sector. This e-book hopes to address this, by offering some interesting and informative exploratory work in different areas of the sector. One aim was to offer some insights and lessons that could be drawn on by the wider business community.

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Author	: Dan Zarrella
Genre	: Business & Economics
Release	: 2010-12-21
File Download	: 286
ISBN_10	: 1449302726
Format	: PDF, EPUB, And Audiobooks
Price	: FREE

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How can Facebook help you promote your brand, products, and services? This book provides proven tactics that you can use right away to build your brand and engage prospective customers. With 500 million active users worldwide, Facebook offers a much larger audience than traditional media, but it's a new landscape loaded with unfamiliar challenges. The Facebook Marketing Book shows you how to make the most of the service while skirting not-so-obvious pitfalls along the way. Whether you're a marketing and PR professional, an entrepreneur, or a small business owner, you'll learn about the tools and features that will help you reach specific Facebook audiences. You'll also get an in-depth overview, with colorful and easy-to-understand introductions to Profiles, Groups, Pages, Applications, Ads, Events, and Facebook etiquette. Approach Facebook's complex environment with clear, actionable items Make sense of the social networking world Be familiar with the technologies you need for social network marketing Explore tactics for using Facebook features, functionality, and protocols Learn how to set specific campaign goals Determine which Facebook features are relevant to your campaigns Plan and execute Facebook marketing strategies Measure the results of your campaigns with key performance indicators

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Book Details

Author	:
Genre	: Advertising
Release	: 1983
File Download	:
ISBN_10	: UOM:35128001695764
Format	: PDF, EPUB, And Audiobooks
Price	: FREE

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Author	:
Genre	:
Release	: 2008
File Download	: 433
ISBN_10	: 9712350630
Format	: PDF, EPUB, And Audiobooks
Price	: FREE

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Book Details

Author	: Rajendra S. Sisodia
Genre	: Business & Economics
Release	: 2006
File Download	: 352
ISBN_10	: 0765616998
Format	: PDF, EPUB, And Audiobooks
Price	: FREE

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Many marketers fear that the field's time-worn principles are losing touch with today's realities. "Does Marketing Need Reform?" collects the insights of a select group of leading marketing thinkers and practitioners who are committed to restoring marketing's timeless values. The book sets the agenda for a new generation of marketing principles. As the editors note in their introduction; "Marketing is a powerful force backed up by huge resources. It must be entrusted only to those with the wisdom to use it well." The contributors seek to understand and explain how and why marketing has veered significantly off course in order to steer it back in the right direction. The concepts and perspectives presented in this book will inspire a renewed commitment to the highest ideals of marketing - serving customers individually and society as a whole by synergistically aligning company, customer, and social interests.

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